Reorg

When we were introduced to Kent Collier in December of 2012 by another founder, he was a research analyst focused on high-yield and distressed debt and had spent 10 years on the buyside.

Kent started Reorg in2013, because he believed that high-yield corporate debt would continue to increase over the coming years and felt that investors would soon demand better research and analysis due to a decline in quality and timeliness from traditional research providers.

His conviction was based on personal experience - a few years before founding Reorg, Kent had started a financial newsletter and a private LinkedIn group under a pseudonym “Hunter", which had grown to several thousand subscribers by the time we met. The interest in his content demonstrated the pent up demand for this type of editorial analysis.

What immediately captivated us about Kent was his unwavering clarity, his speed in execution, and his profound conviction. There was a strong feeling of inevitability with Kent. Within four months of starting Reorg, Kent launched the first product. He was sending invoices to customers before the end of the company’s first-month inmarket.

Kent’s thesis aligned with a broader view we held that the dominant financial providers, consumed with protecting market share in the face of declining or stagnant user bases following the financial crisis, were not re-investing in their products. By 2012-2013, a generation of challengers with no technology debt started to take aim at the institutional information market.